A simple phrase often used to teach sales strategy is Attention, Benefit, Grabber.  Essentially, new sales personnel are taught to internalize the strategy represented by the phrase, Attention, Benefit, Grabber, and to consciously apply these three items in their sales presentation as follows:  First, the salesperson directs the client's attention to a specific feature of the product.  Second, the salesperson explains the benefit of that feature.  Third, the salesperson asks a question linking the specific benefit to the client's need, which is the grabber.  This Attention, Benefit, Grabber methodology can work to increase sales in nearly all sales situations, and the same "three step methodology" can also work to make essays to persuade more convincing.  First, note how Attention, Benefit, Grabber works in a sales situation with the product a thousand dollar mountain bicycle, for example.  Second, below, note how the same principles can be applied to supporting details in an essay to persuade, especially through the use of transitions and connectors.

Attention, Benefit, Grabber in Selling a Thousand Dollar Mountain Bicycle

	Attention	Benefit	Grabber
	This mountain bicycle has a triple chain ring.	This means that you have low enough gearing to go up steep mountain trails without having to get off and push your bike.	Wouldn't it be nice to keep up with your friends without having to get off your bike and push it up the steep hills?  (nod yes with a smile)*
			Or, wouldn't it be nice to ride up the hills with your friends without looking like a wimp?  (nod yes with a smile)*  (and laughter)**
	This mountain bicycle has quick release hubs.	This means that if you get a flat tire, you can easily remove the wheel to fix the flat tire.	Wouldn't it be nice to go anywhere and know that you can at least fix your own flat tires?  (nod yes)*
	This mountain bicycle has cantilever brakes.	This means that you can safely control your speed and prevent crashes, even when going down steep rocky mountain trails.	Wouldn't it be nice to know your wife isn't going to have to go to the hospital to identify you after doing a face plant on a rocky mountain trail?  (nod yes)*  (and laughter)**
*(nod yes)  Selling and buying a thousand dollar bicycle should be a fun experience for both the salesperson and the bicycle buyer.  In a face to face sales presentation, the salesperson should nod yes frequently, and especially after asking grabber questions, the goal to get the client to nod yes as well.  When that happens, salespersons should consider that as a strong signal that the client is ready to buy. **(and laughter)  Throughout the sales presentation, sales personnel should seek ways to break down barriers between salespersons and clients.  The best sales personnel not only get their clients nodding yes, but they also get to know their clients well enough to get them laughing.

Attention, Benefit, Grabber in Essays to Persuade

The Attention, Benefit, Grabber strategy from the world of sales can also be applied to almost all essays to persuade with excellent results!  The key for the writer is to make use of appropriate transitions and connectors, always clarifying, prodding, pushing, pulling, and drawing the reader into the both the simple and multi-layered logic of the argument.

Since almost all arguments are neither simple nor one-dimensional, use transitions and connectors such as in other words..., this means that..., for example..., this is to say..., that is to say... to move the reader to complete clarity of the depth of your rationale.  If the reader clearly understands each point and the rationale supporting it, he/she will more likely understand and agree completely, at least much more so than if the arguments are presented without transitions and connectors in a mere one-dimensional manner.